This role is responsible for identifying, recruiting, admitting, and enrolling academically qualified students in designated target markets while maintaining active communication with prospects, parents, and counselors. Duties include managing a recruitment territory, developing strategies, evaluating academic credentials for admission decisions, and assisting with scholarship appropriation.
Requirements summary
Candidates must possess a Bachelor's Degree along with 2 to 5 years of related experience. Essential skills include strong communication and interpersonal abilities, computer literacy with proficiency in Microsoft Office Suite, and the capacity to understand and interpret reporting.
bachelor degreeInterpersonal SkillsCommunicationComputer LiteracyMicrosoft Office SuiteInterviewingDatabase EntryCampus ToursTerritory ManagementTravel PlanningRecruitment StrategyFinancial Aid AssistanceAdmissions CounselingReporting InterpretationAlumni Network Development
Job description
Bethune-Cookman University Job Title
Admissions
Counselor/Territory
Coordinator
Reporting
Structure:
Director of
Recruitment and
Student
Outreach
Division:
Division of
Enrollment
Management
Job
Summary: The position reports to the Director of Recruitment and Student Outreach. Under general direction, is responsible for identifying, recruiting, admitting, and enrolling academically qualified traditional or non-traditional students in target markets in accordance with the philosophy of the University; keeps contact with students, parents, and understands and has sensitivity to the needs of all students; performs duties in accordance with the values of Bethune-Cookman University.
Duties/Responsibilities:
Establishes and maintains an informational, active communication system with either traditional high school or college students, parents and counselors, transfer students or non-traditional degree-seeking adults; counsels student applicants concerning admission, financial aid, career planning, and housing options, if applicable.
Identifies, recruits, and enrolls prospective students in a designated market; manages a recruitment territory; develops recruitment strategies; plans and arranges all phases of regional and local travel; conducts office-based contact by mail and phone with students, and parents if applicable.
Reads, interprets, and evaluates students' academic credentials and makes admission/denial decisions; assists with scholarship appropriation.
Participates as an active member of the recruitment team; assists with special programs and research projects; participates in the development and implementation of enrollment strategies.
Communicates with applicants by email, phone, social media, and in-person from prospect to enrollment.
Assist in entering new student applications into the University’s student database, if applicable.
Develops a network of alumni by identifying and training successful alumni willing to help recruit students, coordinating the network's activities.
Evaluates recruitment techniques by determining the effectiveness of each recruitment technique used by admissions, discerning the appeal of admissions literature, and defining the expectations of the University to be instilled in incoming students by the admissions staff.
Recruit students by visiting high schools, attending college nights, visiting community colleges, and technological institutions.
Welcomes prospective students by processing paperwork; interviewing applicants; arranging and conducting campus tours; conducting follow-up activities such as letter writing, phone-calling campaigns, social media, blog, and internet.
Performs other duties as assigned.
Required Skills/Abilities
Strong communication and interpersonal skills.
Computer-literate with knowledge of the Microsoft Office Suite.
Must be able to understand and interpret reporting.
Education and Experience
• Bachelor’s Degree and 2-5 years of related experience.
Preferred Skills, Experience, and Education
• Familiarity with Jenzabar and PowerFaids
Physical Requirements
• Requires some physical effort, i.e., some standing and walking, frequent light lifting (5-15 lbs.); and manual dexterity in the operation of office equipment; extensive periods of time at a keyboard; occasional hours outside the normal University schedule; and extensive travel.
The University does not discriminate on the basis of race, color, national and ethnic origin, sex, retaliation, marital status, religion or disability, or any other applicable local, state or federal regulation. Inquiries regarding provisions for persons with disabilities, equal employment opportunity and Title IX matters should be directed to the Office of Human Resources at 386-481-2049. The university reserves the right to modify job descriptions at any time in its' attempts to improve the operations of the university.
Market context
Florida admissions roles need strong outreach skills
In Florida, Admissions Counselor and Territory Coordinator roles are typically driven by ongoing enrollment and relationship-building needs, so employers often look for candidates who can manage outreach, follow up consistently, and work comfortably with data and reporting. These roles can be competitive because a bachelor’s degree, 2 to 5 years of related experience, strong communication, Microsoft Office proficiency, and the ability to interpret reports are all commonly expected. Before applying, compare how your outreach, territory management, and reporting experience align with the posting; the job requirements and benefits on this platform are AI-summarized from the original job description, saving you research time.
